Across 11 medical practices we analyzed in Midland, a typical practice is losing an estimated $114,000 to $190,200 a year. That ranks 6 of 31 Texas cities in our report (1 = highest loss).
| Midland | TX | U.S. | |
|---|---|---|---|
| Est. lost / month, typical practice | $9,500–$15,850 | $9,150–$15,300 | $9,150–$15,250 |
| Websites with online booking | 27% | 38% | 40% |
| Websites with a way to reach the office after hours | 18% | 15% | 18% |
| Websites with texting the office | 18% | 22% | 21% |
| Websites with a chat or message box | 18% | 20% | 22% |
| Websites with office hours a patient can find | 45% | 67% | 64% |
| Websites with new-patient forms online | 100% | 74% | 74% |
The gap most Midland practices leave open: a way to reach the office after hours, missing on 82% of websites.
DocsMD™ texts every missed caller back in seconds, offers cancelled slots to your waitlist and invites overdue patients back in, then shows you every recovered dollar each Monday. Set up online in about 10 minutes, with nothing to install.
Start my free 30-Day Test Drive$0 today. Nothing is charged for 30 days, and your 30 days start when you go live.
See your own practice’s numbers: free leak auditCypress · Garland · McAllen · Webster · Lufkin · Richardson · Irving · Lubbock · All of Texas
A typical medical practice in Midland, Texas loses an estimated $9,500 to $15,850 a month ($114,000 to $190,200 a year), based on 11 practices we analyzed there.
27% of Midland medical practices offer real online booking, 11% fewer than the Texas figure (38%). 82% of their websites show no way to reach the office after hours.
DocsMD texts every missed caller back within seconds, offers cancelled slots to the practice’s waitlist and invites overdue patients back in, using the exports the practice’s system already produces. Practices can try it free for 30 days, set up online.
How these figures were built. From the public websites of 11 medical practices in Midland, TX that we could read clearly. Each site was checked for seven things that decide whether a patient who can’t get through by phone still reaches the schedule. Dollar figures are estimates for a typical independent practice: our working figures for missed calls, no-shows, cancellations and overdue patients, adjusted for what each site offers and valued at the local front-desk wage (U.S. Bureau of Labor Statistics, May 2025). They are estimates, not measurements of any one practice. No practice is named on this page.