We analyzed 72 medical practices in Wisconsin. A typical one is losing an estimated $113,400 to $189,600 a year. Wisconsin ranks 3 of 51 states (1 = highest loss).
Online booking in Wisconsin: 38%, about the same as the national 40%. Front-desk time valued at $23.64 an hour, the Wisconsin average.
Across 72 medical practices in these communities, a typical practice loses an estimated $9,450 to $15,800 a month, and 63% have no online booking. Towns where we analyzed fewer than 10 practices are counted in the Wisconsin figures above.
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See your own practice’s numbers: free leak auditA typical medical practice in Wisconsin loses an estimated $9,450 to $15,800 a month, based on 72 practices we analyzed. Front-desk time is valued at $23.64 an hour, the average for medical front-desk staff in Wisconsin.
38% do, about the same as the national figure of 40%. The option most often missing is texting the office (93% of websites lack it).
Wisconsin ranks 3 of 51 for estimated monthly loss per typical medical practice (1 = highest loss).
How these figures were built. From the public websites of 72 medical practices in Wisconsin that we could read clearly. Each site was checked for seven things that decide whether a patient who can’t get through by phone still reaches the schedule. Dollar figures are estimates for a typical independent practice: our working figures for missed calls, no-shows, cancellations and overdue patients, adjusted for what each site offers and valued at the local front-desk wage (U.S. Bureau of Labor Statistics, May 2025). They are estimates, not measurements of any one practice. No practice is named on this page.