Across 10 medical practices we analyzed in Durham, a typical practice is losing an estimated $107,400 to $178,800 a year. That ranks 7 of 11 North Carolina cities in our report (1 = highest loss).
| Durham | NC | U.S. | |
|---|---|---|---|
| Est. lost / month, typical practice | $8,950–$14,900 | $9,100–$15,150 | $9,150–$15,250 |
| Websites with online booking | 60% | 49% | 40% |
| Websites with a way to reach the office after hours | 30% | 23% | 18% |
| Websites with texting the office | 20% | 17% | 21% |
| Websites with a chat or message box | 10% | 18% | 22% |
| Websites with office hours a patient can find | 80% | 57% | 64% |
| Websites with new-patient forms online | 70% | 83% | 74% |
The gap most Durham practices leave open: a chat or message box, missing on 90% of websites.
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A typical medical practice in Durham, North Carolina loses an estimated $8,950 to $14,900 a month ($107,400 to $178,800 a year), based on 10 practices we analyzed there.
60% of Durham medical practices offer real online booking, 11% more than the North Carolina figure (49%). 70% of their websites show no way to reach the office after hours.
DocsMD texts every missed caller back within seconds, offers cancelled slots to the practice’s waitlist and invites overdue patients back in, using the exports the practice’s system already produces. Practices can try it free for 30 days, set up online.
How these figures were built. From the public websites of 10 medical practices in Durham, NC that we could read clearly. Each site was checked for seven things that decide whether a patient who can’t get through by phone still reaches the schedule. Dollar figures are estimates for a typical independent practice: our working figures for missed calls, no-shows, cancellations and overdue patients, adjusted for what each site offers and valued at the local front-desk wage (U.S. Bureau of Labor Statistics, May 2025). They are estimates, not measurements of any one practice. No practice is named on this page.