The real cost of cheap

“Cheap” AI can cost your practice more than it saves.

Every week someone offers your practice a new efficiency tool for less. Here’s what the low price usually leaves out, what it can cost you, and seven questions to ask before any vendor touches your patients.

Under HIPAA, the risk of a careless vendor doesn’t stay with the vendor. If a tool handles your patients’ information without the right agreement and safeguards, your practice is the one out of compliance.

What “cheap” usually leaves out

What it can cost your practice

Up to $2.19M
a year in HIPAA penalties

Federal penalties run up to $73,011 per violation, with annual caps of about $2.19 million for each type of violation.

HHS, 2026 inflation adjustment
$1.55M
for sharing data without a BAA

North Memorial Health Care settled with HHS after giving a vendor patient data with no Business Associate Agreement in place. Raleigh Orthopaedic Clinic paid $750,000 for the same failure; a pediatric GI practice paid $31,000.

$500–$1,500
per unwanted text

Statutory damages under the TCPA, per message. A careless texting tool and a patient list add up fast.

47 U.S.C. § 227(b)(3)
$7.42M
average cost of a healthcare breach

Healthcare has been the costliest industry for a data breach for 14 years running, and breaches of 500 or more patients are posted publicly by HHS.

IBM Cost of a Data Breach, 2025 · HHS breach portal

Figures are the published maximums, settlements and averages cited. Actual exposure depends on the facts.

Seven questions to ask any vendor

Ask them of every tool that touches your patients. Here are our answers, in writing.

Ask
DocsMD™
Will you sign a BAA with our practice before you touch patient data?
Yes.Signed online before a single record moves. It’s step one of onboarding and of the free leak audit. Read our BAA terms.
Does every vendor that handles our patient data sign one with you?
Yes.Our cloud, texting and AI processing all run under a signed BAA, on HIPAA-eligible services only.
Is our patients’ data used to train AI?
Never.Most patient replies are numbered menus that never reach a model at all.
What do your texts say to our patients?
The minimum.Your practice name, the times and numbered choices. Never the patient’s name or the reason for the visit. STOP is honored on every message.
How is our data protected?
Encrypted.256-bit encryption at rest, encrypted in transit, every practice’s data kept separate, and every action logged. Security details.
Do you have a SOC 2 report?
Not yet, and we’ll say so.Our infrastructure providers hold their own SOC 2 reports; DocsMD hasn’t completed its own audit. If a vendor says yes, ask to see the report and whose name is on it.
What happens to our data if we leave?
It’s yours.Returned or destroyed under the BAA. We never connect into your EHR, so it stays your system of record.

Built like the truck you’d take across the desert

Not the economy rental. DocsMD™ costs more than the cheapest option because it’s built to be there in year five: in writing, under a BAA, with real people accountable for it. It also pays for itself. Every recovered visit is itemized, and any month DocsMD doesn’t recover at least 2× your fee, your next month is free (up to three free months a year).

Who’s accountable

Tony Munoz
Founder & Managing Partner

Built DocsMD™ to recover the revenue independent practices lose every day to missed calls, empty chairs and patients who never come back.

Robert L. Knechtel, M.D., J.D.
COO & Managing Partner

Physician, engineer and registered patent attorney with more than 35 years counseling medical-technology and healthcare companies. He keeps DocsMD™ built the way healthcare has to be: in writing, by the rules.

DocsMD LLC · Peoria, Arizona · (800) 299-9184 · hello@docsmd.com

Get your free leak auditRead our BAA termsRequest a demo

General information, not legal advice. This page summarizes public rules, penalties and enforcement actions so practices can ask better questions. For advice about your practice’s obligations, talk to your own counsel.